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How we built credibility into our website. (Second C to web success)

Mark Jocumsen - Sunday, May 25, 2008
Credibility is essential if your website is going to work. In today's market virtually everyone jumps on the net to check out a new business they have heard about. We know that local business owners check us out on the web as part of their decision making process.

Key things we have used to increase the credibility of our site is having a professional design, a blog, a newsletter, announcements and testimonials. All these elements let people know that we are an active business, we have real local clients, we are serious about our marketing and looking to grow. Most importantly it shows that we are here to stay and that people can safely form long term relationships with us. 

I recommend that any business seeking to build credibility should invest in a professional website that incorporates some or all of the above elements. 



 
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