<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><atom:link href="http://betterbusinessoutcomes.com.au/RSSRetrieve.aspx?ID=524&amp;Type=RSS20" rel="self" type="application/rss+xml" /><title>Commentary on Other Blogs</title><description>Commentary and comments about other people's blogs</description><link>http://betterbusinessoutcomes.com.au/</link><lastBuildDate>Thu, 09 Sep 2010 10:44:41 GMT</lastBuildDate><docs>http://backend.userland.com/rss</docs><generator>RSS.NET: http://www.rssdotnet.com/</generator><item><title>Peter Cramb - Marketing Fustration</title><description>I agree with what Peter Cramb says in his blog, "Marketing Frustration" (&lt;span class="trackbacks-link"&gt;&lt;a href="http://www.typepad.com/t/trackback/2484064/22434794"&gt;&lt;font color="#005ba7"&gt;www.typepad.com/t/trackback/2484064/22434794&lt;/font&gt;&lt;/a&gt;) but would like to add an additional thought. When writing copy it is important not only to address your target market but to specifically speak to the 1% of people in your target market who are actually ready to buy your product or service today. This avoids general, loose copy and will increase your response rates.&lt;/span&gt;</description><link>http://betterbusinessoutcomes.com.au/RSSRetrieve.aspx?ID=524&amp;A=Link&amp;ObjectID=1414&amp;ObjectType=56&amp;O=http%253a%252f%252fbetterbusinessoutcomes.com.au%252fBlogRetrieve.aspx%253fBlogID%253d412%2526PostID%253d1414</link><guid isPermaLink="true">http://betterbusinessoutcomes.com.au/BlogRetrieve.aspx?BlogID=412&amp;PostID=1414</guid><pubDate>Tue, 16 Oct 2007 04:01:00 GMT</pubDate></item></channel></rss>