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Peter Cramb - Marketing Fustration

I agree with what Peter Cramb says in his blog, "Marketing Frustration" (www.typepad.com/t/trackback/2484064/22434794) but would like to add an additional thought. When writing copy it is important not only to address your target market but to specifically speak to the 1% of people in your target market who are actually ready to buy your product or service today. This avoids general, loose copy and will increase your response rates.

Mark Jocumsen | Monday, October 15, 2007 | Comments (0) | Trackbacks (0) | Permalink

Peter Cramb - Marketing Fustration

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