BBO BLOGS

The four keys to having a commercially successfull website can be summarized as content, credibility, conversion and customer. Content is what first brings people to your website, Credibility brings them back, Conversion leads to sales and Customers create a business.
In regards to content  it needs to:
- Address peoples need for information immediately
- Appeal to people's emotions
- Encourage others to link to your site

Once you do this you will be able to own your own traffic. This means that rather than relying on pay per click advertising to direct people to your site, people will come of their own accord. Web traffic that you own is a huge asset that you can leverage to generate income.

I will cover the other three C's in upcoming blogs.